The Hitivi Platform
One intelligence layer
for every viewership
signal you own.
Hitivi unifies real-time telemetry, content performance scoring, and ad-yield optimization in a single AI-native dashboard — replacing the patchwork of five-plus analytics tools most streaming teams still rely on. Faster programming decisions, smarter ad pricing, and a measurable lift in session value within the first 60 days.
- 4.2Bvideo events processed daily
- 11 mindrop-off predicted in advance
- < 9 daysaverage onboarding
Content Performance Index
CPI-7421
92.4%
prediction accuracy, audited Q4 2024
WARNING
Predicted drop-off in 11:00 — Editorial: hold the segment break.
Platform architecture
Three pillars. One unified layer. No patchwork.
Most streaming stacks stitch together a CDP, a BI tool, an ad server report, a session-replay product, and a homegrown drop-off model. Hitivi collapses that into three native modules on a single event spine — every signal feeds the next, nothing is reconciled in a spreadsheet.
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01
Telemetry
The ingestion and event pipeline. Player heartbeats, CDN logs, SSAI beacons and engagement events — normalized into a single stream with sub-second freshness and sub-second query latency. 38 pre-built connectors cover Mux, Brightcove, JW Player, HLS.js and every major SSAI partner.
Read the telemetry deep-dive → -
02
Content Performance Index
The patented scoring layer. CPI assigns every session a forward-looking drop-off probability, refreshed every 30 seconds, with a verified 92.4% accuracy. Programming teams use it to time segment breaks, promos and ad pods; commercial teams use it to reprice inventory.
See how CPI is calculated → -
03
Ad Yield Optimization
The monetization layer. Telemetry and CPI scores feed an audience-quality score per session, pushed back into your SSPs, ad pods and direct-deal forecasts in near real time. Buyers get cleaner signals, sellers extract more revenue from the same audience.
See the yield mechanics →
Scale & reliability
The throughput, reach and uptime a tier-1 broadcaster actually requires.
Selected customers
- BBC
- ProSiebenSat.1
- DAZN
- RTL Group
- TVN
- YLE
- Channel 4
Pillar 01 — Telemetry
One event spine for every signal your stack already produces.
Hitivi's telemetry layer ingests from your players, CDN, SSAI partners and engagement SDKs through 38 pre-built connectors, then normalizes them into a single, queryable event model. No warehouse re-piping, no CSV reconciliation at 2 a.m., no “whose number is right.”
- Sub-second ingest → dashboard. Median time from event emission to dashboard render is under 900ms across all 38 supported regions.
- Player-level resolution. Heartbeat, rebuffer, bitrate switches, error events and engagement actions are captured per session — not sampled.
- Open SDK. A documented SDK and webhook layer let your engineering team ship custom events without waiting on our roadmap.
- EU data sovereignty. Storage and processing pinned to EU regions. SOC 2 Type II, ISO 27001 and GDPR-DPA compliant.
EVENT SPINE — INGEST SCHEMATIC
PlayersHitivi Ingest
CDN logsHitivi Ingest
SSAI beaconsHitivi Ingest
Engagement SDKHitivi Ingest
Custom webhookHitivi Ingest
Pillar 02 — Content Performance Index
Patented drop-off prediction, quantified at 92.4% accuracy.
CPI is Hitivi's most defensible piece of IP. For every active session, the model computes a forward-looking drop-off probability — refreshed every 30 seconds — and surfaces a warning roughly 11 minutes before the audience actually leaves. Programming, scheduling and ad-ops teams act on it before the curve bends.
- Predicted, not reported. Most analytics tools describe what already happened. CPI scores the next 15 minutes of every session.
- Actionable surface. The same warning lights up in the editor's rundown system, the ad-pod scheduler and the live ops wall.
- Independent audit. 92.4% accuracy benchmarked against held-out sessions by a third-party ML audit, Q4 2024.
- Editorial and commercial use. Programming teams hold the break; commercial teams reprice the inventory. One signal, two workflows.
CPI — SESSION SCORE
87.1
/ 100 — drift risk in 11:00
050100
Pillar 03 — Ad Yield Optimization
Turn every session-quality signal into pricing power.
Hitivi's yield layer feeds a per-session audience-quality score back into your SSPs, ad pods and direct-deal forecasts in near real time. Buyers see cleaner signals, sellers extract more revenue from the same audience — without rebuilding the ad stack.
- Session-quality pricing. Each impression is enriched with a CPI-informed score before it reaches the SSP, lifting CPMs where attention is actually higher.
- Pod pacing, not guesswork. Pod length, frequency caps and creative sequencing adapt mid-break based on the live drop-off probability.
- Forecast-grade reporting. Daily yield reports reconcile against your ad server to the cent; no more two-sources-of-truth arguments.
- Open to your SSP stack. Bidder-agnostic. Works alongside your existing SSAI partners — no rip-and-replace required.
YIELD — PER-SESSION ENRICHMENT
- Session quality▲ 87.1
- CPM uplift (live)+18.4%
- Pod fill96.2%
- Drop-off risk▼ 11 min
- Reconciliation vs. ad serverto the cent
Book a Demo
See the three pillars running on your data.
A 30-minute working session with a Hitivi solutions engineer. Bring one of your live streams; we will wire a Telemetry feed on the call and show you the CPI panel scoring your actual content within minutes.
Already evaluating? [email protected] · +372 680 4455 · Tallinn · London · Lisbon